Under the creative direction of Matthias Fuchs Turkish fashion photographer Emir Eralp shot US It-Girl and famous DJane Harley Viera-Newton in NYC for the Sebastian Coffee Table Book WHAT'S NEXT.

Markus Jans is a shooting star in the fashion universe. For WHAT’S NEXT the German photographer shot top model Kassandra Jensen in front of a rough setting in Berlin which represents perfectly the border between Haute Couture and urban grit. The shooting was realized under the creative direction of Matthias Fuchs.

Shooting in Hotel de Rome 2008, Berlin, on behalf of P&G for brand System Professional (Wella) featuring fashion label Kaviar Gauche. Photographer: Markus Jans

She is the front woman of the Swedish Indie-Band THE SOUNDS. With Turkish fashion photographer Emir Eralp Matthias Fuchs realized for WHAT'S NEXT a very personal portrait in Maja's hometown Goteborg, Sweden.

Discover Tribal Fashion Photography

On behalf of the 25th anniversary of the Sebastian styling icon Shaper Hairspray the agency realized a legendary birthday party with more than 800 guests during Berlin Fashion Week 2010. The anniversary edition of Shaper cans with tribal designs by US-underground jewelry designer Pamela Love built the background of a gallery event in the prestigious Galerie Morgen in Berlin-Mitte: exhibited were 6 international renowned fashion photographer with from tribal influenced works, among them Marco Guerra and Yasmina Alaqui. In addition to the exhibition video screenings by Indian artist Mini Misra summed up the concept. Pamela Love by herself opened the exhibition.

The goal was to personally explore the concept of a foreign Germany, what it's like to live in an environment marked by migration, arrival and unfamiliarity. To that end, in 2011, ReiseBank founded a photography competition endowed with a total of 12,000 Euros in prize money. The contest was open to professional and amateur photographers from all backgrounds and nationalities with an interest in coming to terms with these themes in their work.

The awards ceremony and exhibition of the prize-winning photos took place in the Art Foyer of the DZ BANK in Frankfurt am Main in 2012. In 2013, the award-winning works were displayed in rail station entry halls in several German cities; the exhibition series was supported by Deutsche Bahn.

Introducing the Fall/Winter 2015/2016 collection of German-French fashion label Augustin Teboul and its main sponsor Sebastian Professional, Matthias Fuchs conceived an extraordinary photo exhibition, which was presented at the Berliner Mode Salon during the Berlin Fashion Week in January 2015. The idea was to show items from the collection worn by ordinary people, not models. Therefore, German photographer Stefan Milev created portraits of 26 personalities inspiring the two designers, such as electroclash-singer Peaches, actress Iris Berben or Christiane Arp, editor-in-chief of Vogue Germany, all wearing Augustin Teboul.

Private Clubbing

For Sebastian Professional DACH (Germany, Austria, Switzerland) Matthias Fuchs Corporate Communications Management realized the DJ Versatility Tour in 2011. Clients and press were invited to hot clubs in Berlin, Stuttgart, Zurich and Vienna to experience live DJ-shootingstars such as Palina Powers (Asphalt, Berlin) or Schowi (Suite, Stuttgart) in a private clubbing atmosphere.

THE SOUNDS live during Berlin Fashion Week

On occasion of Berlin Fashion Week 2010 Matthias Fuchs Corporate Communications Management produced live performances of the Swedish Indie-Band THE SOUNDS: Lead singer Maja Ivarsson and her band performed live in the fashion tent of Mercedes-Benz Fashion Week during the catwalk show of German fashion label Laurèl followed by a live concert in the Berlin Ostbahnhof eventspace for Sebastian Professional. The press met Maja Ivarsson, one of the brand ambassadors of Sebastian Professional, during an exclusive reception in Hotel de Rome, executed by Matthias Fuchs Corporate Communications Management.

A once in a lifetime experience

For P&G, Geneva/Switzerland, Matthias Fuchs Corporate Communications Management produced in 2012 the Global event "The Nightshade Masquerade" in the Alten Postfuhramt (Berlin-Mitte) for P&G brand Sebastian Professional. With photo exhibitions given an insight in the glitter life of Sebastian Professional brand ambassadors Kerin Rose (NYC eyewear and accessory designer), movies, the peak "The Nightshade Masquerade Show" featuring Kerin Rose as host live on stage, After-Show-Party and more highlights the event became for more than 350 clients and press people for all over the world "The Event of the Year" and an unforgettable experience of the hairstyling brand Sebastian Professional. In addition to the event (artistic overall concept by Matthias Fuchs) the agency realized several modules around the event. E.g. BTS Fashion Labels with insights of Allsaints, Kilian Kerner and Kaviar Gauche.